EL AL Presents - Tastes Of The World
EL AL CEO David Maimon and Vice President Customer Service Yehudit EL AL Vice President Customer Service Yehudit Grisaro today introduced the new Business Class dinner menu for flights departing Israel, based on the "Tastes of the World" concept, and a rich, varied wine list based entirely on Israeli wines.
EL AL's team of chefs, under Chef Moshe Segev, is responsible for the new menu. The procedure for selecting the wines was advised by international wine celebrity Yair Haidu.
The new meals offer different tastes and styles from around the world which change during the year, where each style is highlighted by specially designed delicacies and elements.
The new menu is accompanied by rebranded trays designed by the Noyberg & Bulka studio, and every three months, when the menu is changed, all the branded elements on the tray will be changed accordingly.
In March 2016 EL AL will launch a new wine list in the premium classes and EL AL's "Wine of the month" will be selected. The wine list was carefully chosen by panels that included senior expert wine tasters and consultation with international wine celebrity Yair Haidu, from among 200 wines that were submitted by 40 kosher wineries in Israel. At the end of the process the best 24 wines were selected for inclusion in EL AL's wine list. The meticulously chosen wine list enabled EL AL to compete again in the Cellars in the Sky international wine competition and to win a prize for the second year in a row.