ENTERPRISE RENT-A-CAR RANKS HIGHEST IN J.D. POWER 2014 RENTAL CAR SATISFACTION STUDY
Enterprise Rent-A-Car is the highest-ranked car rental brand in the J.D. Power 2014 North American Rental Car Satisfaction StudySM . The Enterprise brand received the highest score for the ninth time in the past eleven years, and excelled in all six factors: costs and fees; pick-up process; rental car; return process; reservation process; and shuttle bus/van.
Enterprise Rent-A-Car is owned by Enterprise Holdings, the largest car rental company in the world. Enterprise Holdings also operates the National Car Rental and Alamo Rent A Car brands. National ranked second in the annual study, followed by Alamo (tied for third) – with all three brands once again finishing above the industry average.
The annual 2014 study surveyed leisure and business travelers who rented vehicles at North American airports. “We know how hard our employees work every day to put customers first,” said Pam Nicholson, Chief Executive Officer and President of Enterprise Holdings. “We also know that listening to feedback –positive as well as negative – is the key to long-term success. So we not only are honored by today’s recognition, but also grateful for the continued trust and confidence of our customers, clients and partners.”
Both the Enterprise Rent-A-Car and National Car Rental brands were recognized earlier this year as J.D. Power Customer Champions. Five factors – people, presentation, process, product and price – were examined, with feedback, opinions and perceptions primarily gathered from J.D. Power’s syndicated research in 2013. Only 50 brands total earned this distinction, and Enterprise and National were the only two car rental brands to be recognized as Customer Champions.
“Today’s car rental marketplace is highly competitive,” Nicholson stated, “so our portfolio of brands is specifically designed to meet the diverse needs of car rental customers across the board, from cost-conscious families to road warriors to leisure travelers. Recognition like this from J.D. Power tells us that our customer-focused strategy is making a difference in the car rental and travel industries.”
In fact, when an Enterprise Holdings executive delivered this spring’s Car Rental Show keynote address, he reiterated the significance of customer relationships: “The car rental industry meets people’s very real, important and urgent needs. … Our world will continue to change: innovation will drive growth, technology will drive growth and customer preferences will drive growth. Whether we, as individual companies or an industry, succeed or fail will come down to one simple thing – how we deal with each customer.”
About Enterprise Holdings
Enterprise Holdings, through its regional subsidiaries, operates the largest fleet of vehicles in the world through a global network of more than 8,600 neighborhood and airport locations under the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. Enterprise Holdings, the largest car rental company in the world, and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and car-sharing services, commercial truck rental, corporate fleet management and retail car sales – accounted for $17.8 billion in revenue, employed 83,000 and operated 1.5 million vehicles throughout the world in fiscal year 2014. Enterprise Holdings also ranks as one of the largest private companies in the U.S. and, if it were a public company, Enterprise Holdings would place at number 159 on the Fortune 500 list. In addition, Enterprise Holdings has the lowest leverage ratio and is the only investment-grade company in the U.S. car rental industry.