Blue Air – the largest Romanian airline that has been operating for 11 years – has chosen TAL Aviation Nordic as its new General Sales Agent (GSA) for the Swedish country market. The appointment sees TAL Aviation Nordic handle the airline’s marketing activities, sales development, bookings and ticketing services within Sweden as well as conduct direct support services to the Swedish travel trade.

Blue Air, which is already present in GDS and BSP with the code 0B-475, operates twice-weekly flights (Tuesdays and Saturdays) from Bucharest to Stockholm Arlanda as of 4 June 2016. TAL Aviation Nordic, having its main office in Upplands Vasby – just north of Stockholm, is headed by Zygmunt Rozpedek, Country Manager, who has more than 25 years of experience in the travel business, with the last 18 of them in the airline industry.

Tudor Constantinescu, Chief Commercial Officer, Blue Air: “I am pleased to announce the appointment of TAL Aviation Nordic to represent Blue Air in Sweden. With their support, we will further develop our presence in Sweden and aim to expand our sales in this country market. We consider the Nordics an extremely significant market that will contribute to our growth in the following years. Thus, we look forward to welcoming more passengers from Sweden as TAL Aviation Nordic spreads the word about our high standard product.”

Zygmunt Rozpedek, Country Manager, TAL Aviation Nordic: “I am happy to welcome Blue Air to Sweden and we look forward to working with Blue Air. Our aim is to increase the knowledge of Blue Air flights and services to Swedish Travel Agents and to the travelling public.  With service Saturdays and Tuesdays, we are welcoming guests for weekend travel and city-breaks to Bucharest. Together we are able to develop Blue Air´s presence in Sweden and in other Cities in the Nordics.”

Bucharest is known for its wide, tree-lined boulevards, glorious Belle Époque buildings and a reputation for the high life (which in the 1900s earned its nickname of "Little Paris"), Bucharest, Romania's largest city and capital, is today a bustling metropolis.

Romanian legend has it that the city of Bucharest was founded on the banks of the Dambovita River by a shepherd named Bucur, whose name literarily means "joy." His flute playing reportedly dazzled the people and his hearty wine from nearby vineyards endeared him to the local traders, who gave his name to the place.

About Blue Air

Blue Air has been operating for 11 years, now offering flights to over 70 direct routes in Belgium, Cyprus, France, Germany, Greece, Ireland, Italy, Portugal, Romania, Sweden, Spain and the United Kingdom. The company has 6 operational bases, in Bucharest, Bacau, Cluj-Napoca*, Iasi, Larnaca and Turin. (*becomes active as of October 2016) Blue Air has received the certificate of IATA Operational Safety Audit (IOSA) from the International Air Transportation Association (IATA) for its outstanding operational standards and it is now a full IATA member. Blue Air is operating a fleet of Boeing 737 aircrafts, with retrofitted interior with state of the art Recaro seats allowing passengers a better and more comfortable experience during their flight.

Blue Air routes:
- from Bucharest: Barcelona, Birmingham, Bologna, Brussels, Castellon, Catania, Cluj-Napoca, Cologne Bonn, Florence, Dublin, Glasgow, Hamburg, Iasi, Larnaca, Liverpool, Lisbon, London Luton, Lyon, Madrid, Malaga, Milan Bergamo, Milan Linate, Napoli, Nice, Paris Beauvais, Rome Fiumicino, Stockholm Arlanda, Stuttgart, Turin, Valencia
- from Bacau: Bologna, Brussels, Catania, Dublin, Liverpool, London Luton, Madrid, Milan Bergamo, Rome Fiumicino, Turin
- from Cluj-Napoca: Birmingham, Bucharest, Dublin, Iasi, Liverpool, Timisoara
- from Constanta: Athens, Milan Bergamo
- from Iasi: Barcelona, Brussels, Bucharest, Cluj-Napoca, Cologne Bonn, London Luton, Paris Beauvais, Rome Fiumicino, Timisoara
- from Larnaca: Athens, Bucharest, London Luton, Thessaloniki
- from Sibiu: Stuttgart
- from Turin: Alghero, Athens, Bacau, Berlin Tegel, Bucharest, Bari, Catania, Ibiza, Lamezia Terme, London Luton, Madrid, Menorca, Naples, Palma de Mallorca, Pescara, Rome Fiumicino

  
About TAL Aviation Group
TAL Aviation is a Global Airline Representation organization with almost 40 offices covering over 50 countries throughout Europe, Asia, the Pacific and The Americas.  TAL Aviation's core business & activity is the representation, distribution & sales of over 35 international airlines, both passenger & cargo; management of over 20 international hotel, cruise, car rental suppliers & products sold and distributed throughout its worldwide network; distributors for IATA and ARC reporting programs making more airlines and travel solutions available to the travelling public; Destination Marketing – developing marketing strategies to establish a strong presence of major tourism authorities in new locations; A-La-Carte Modular Solutions – offering organizations individual and multiple modular marketing and management services on an ad-hoc or long-term basis, adapted and priced to accommodate limited budgets; Smartphone Applications – TAL Travel App, a worldwide smartphone application making travelling fun and easy; PR - launching international campaigns for local markets & coordination of media planning, buying, graphic design & production.