At the Freddie Awards, clients reward the company’s loyalty programme for its excellence 

In an online ceremony broadcast from the US city of Colorado Springs on Friday, the TAP Miles&Go loyalty programme received two awards at the 30th edition of the Freddie Awards, which represent excellence among the Tourism sector loyalty programmes around the world. 

The Company received the "210 Award" for Europe and Africa, which considers TAP Miles&Go the programme with the greatest growth potential in these regions, and the award in the "Best Redemption Capacity" category for Europe and Africa. 

TAP Miles&Go failed to finish in the three podium places in just one of the seven categories. In addition to the two awards, the Company came third in the Programme of the Year, Best Elite Programme, Best Customer Service and Best Loyalty Credit Card. 

The Airline's achievements in this edition represent its client’s recognition of the work it has done, particularly in recent years, to improve its loyalty programme, bringing it closer to its Client’s needs and best international practices, by offering innovative products and new partnerships. These results also highlight a value proposition with international recognition of the TAP Miles&Go programme and the consistency of its client’s assessment of it. Remember it was considered the Best European Loyalty Programme by the FTA (Frequent Traveller Awards) and Best Foreign Loyalty Programme in Brazil by the Best Destinations website, both in 2019. 

These international awards were introduced in 1988 with the aim of giving frequent flyers a voice and to honour the industry's efforts. The competition is open to all loyalty programmes and the winners are selected by frequent flyer programme members from around the world. Voters were given six weeks to select their favourite loyalty programme in one of the three regions – Europe/Africa, Americas and Middle East/Asia/Oceania. The criteria for choosing the winners was the quality of the vote rather than the quantity, as the participants attribute a value to each of the contestants in their respective ranking.

Given the growing restrictions on civil aviation due to the new coronavirus, and always being attentive and ready to respond to the needs of its Clients, TAP has implemented several customer protection measures in the TAP Miles&Go programme policy that offer even more flexibility and benefits. The measures implemented includes extending time during which miles are valid, extending the Client's status for another 12 months and introducing greater flexibility in respect of cancellations and flight changes without penalty, with the miles and the value of the trip being returned as a voucher. TAP continues to closely monitor the situation and will take whatever measures are necessary to minimise its impact.