The success of ITB Berlin mirrors a positive outlook for travel in 2025
The success of ITB Berlin mirrors a positive outlook for travel in 2025
TAL Aviation was thrilled to have participated in ITB Berlin 2025, which was full of the vibrant energy of the travel industry.
This year's event was a remarkable success, drawing in an impressive 100,000 attendees over three trade visitor days, 87 percent of whom were international – impressive proof of the global importance of the World's Leading Travel Trade Show, which continues to attract a growing international audience.
A total of 5,800 companies from 170 countries presented their products and services in the fully booked exhibition halls in Berlin.
For TAL Aviation team those were the days filled with inspiring meetings and valuable networking opportunities with industry partners and friends.
Each meeting provided unique insights and opportunities to strengthen our partnerships, discuss new initiatives, and explore ways to enhance the representation experience for our customers.
The main topics at ITB Berlin were megatrends such as sustainability and the digital transformation – with a particular focus on the huge opportunities that AI offers for payment solutions and seamless travel.
The industry also agreed that future growth and resource use must be harmonized, and that tourism must increasingly undergo a full transformation.
Together we made the most of this vibrant event indeed.
You may find ITB official post-release here
