Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,000 hotels across 90 countries, today announced its continued expansion across the UAE with the opening of the 290-room upscale Wyndham® Dubai Deira, and the 94-key Super 8® by Wyndham Dubai Deira—its first property in the country under the well-known economy brand.

Located in the historic area of Deira, the newly opened hotels are the first in the highly anticipated Deira Enrichment Project and part of a strategic effort by Wyndham to meet travelers’ growing demand for accommodations at varying price points across the region.

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Michel Augier, regional director, Middle East and Africa, Wyndham Hotels & Resorts, said: “We are thrilled to welcome these iconic brands to this important area of Dubai. The Deira Waterfront has great potential to attract visitors from around the world, many of whom bring varying accommodation needs, making it the ideal location to further expand our presence. With distinct offerings from economy to upscale, this marks yet another step in our continued commitment to making hotel travel possible for all.”

The Deira Enrichment Project—a development by Ithra Dubai and fully owned by Investment Corporation of Dubai—is a mixed-use project situated along the Dubai creek in the southern part of Deira. With the goal of expanding the urban fabric of the existing Deira community towards the waterfront, the project is expected to become one of the largest waterfronts and man-made developments in the world.